Since 1966, Petersons has helped to connect individuals, educational institutions, and corporations through its critically acclaimed books, websites, online products, and admissions services. Explore more on our most complete and heavily traveled education resource on the internet: www.petersons.com. As we pursue our vision of making educational dreams possible, we continue to seek GREAT quality associates to help reach that goal. We are a performance-based organization that rewards results.
A Client Account Manager works with undergraduate and graduate admissions offices to understand their recruiting goals and to design Web marketing campaigns that help those prefessionals achieve their goals. Through SEO, SEM, consultative selling and the 5MM annual uniques using Petersons.com and StudentEdge.com you will strive to maximize the value Petersons delivers to its clients in the forms of brand awareness, traffic, and inquiries.
Principal Responsibilities:
Consultative selling to ensure existing customers are utilizing the right blend of services Use insights from Google Analytics to shape recommendations to customers Search engine optimization consultation Search engine marketing consultation Growing existing business through the sale of more services and/or new services Proactively communicating with accounts on a regular basis Pitching new services and managing performance based on customer expectations Actively manage approximately $1MM of business Review media plans for each client to pace the delivery of services and maximize the value of services delivered Diagnose client needs and present services that address those needs Thorough demonstrated delivery of value, grow allocation of budget a client apportions to Petersons Increase or decrease the budget at any point, based on allocated budget of school or agency Communicate with each client monthly by phone and e-mail Meet clients goals within clients budget Manage impression, lead and click related goals Manage Insertion Order collection and processing Analyze click-through and impression data on a regular basis Provide a layer of quality assurance for services Ensure client creative is compliant and operational Ensure projects/changes are done right the first time Ensure corrections are caught in-house and not by client
Requirements:
Education and Experience Requirements: 3-5 years account management experience Pay-per-click (PPC) advertising Search engine advertising Media placement Pay per lead (PPL) advertising A strong background in Internet advertising and strategic web marketing Sales experience and territory management a plus
Key Skills, Qualifications and Traits (E=Essential, P=Preferred) E- Understanding of performance-based marketing, interactive advertising strategies, online media placement, campaign analysis and affiliate marketing on the Internet E- Excellent e-mail (written) and phone communication skills are necessary as an Account Manager maintains relationships with advertising clients, sales executives, and other media contacts related to their campaigns E- PC skills E- Consistently exhibit good judgment and decision-making E- Good problem solving skills Analytical E- Pro active
Nelnet is a drug-free workplace.
Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance. Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Nelnet Talent Acquisition & Recruiting.
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